The goal of this assignment is for student groups to practice the development and implementation of strategic marketing plans. Groups create a promotions plan concept for a Canadian fashion brand including the defining of its objectives, its target market, and its budget. Project deliverables include: 1. Proposal; 2. Written Report; 3. Press Pack; 4. Presentation.
STUDENT WORK: Tori Digregorio, Rachel Hayward, Alex Khan, Erin Laskis, Tara Thomas
DATE: Fall 2016
