This is the introductory business and marketing course. Students develop a solid understanding of the basic marketing concept and the marketing mix and then focus on learning and practicing the development and implementation of strategic marketing plans. Students will learn to relate the nature and dimension of marketing in Canada to their own knowledge, experience and prospective employment.
REFLECTION
From presenting marketing pitches to planning and creating promotional programs, students learn fundamental marketing principles in a hands-on manner. Projects focus on the Canadian fashion and retail landscape and with a concentration on Canadian brands. Students are encouraged to use their project deliverables in this course as conversation starters with industry professionals.