In the Winter 2013 semester I was able to co-organize with Professor Anna Zamparo a guest speaker for our Fashion Promotions and Social Media classes. Anna’s industry contact, Phil Falcone and his assistant Adrien, joined both of our classes to talk about his experience in Social Media and the advertising industry. We hosted the discussion in the Governor’s Boardroom. The members from Zebra Studios told stories to the students about their experience and also described lots of the great projects they have been involved in lately. Students enjoyed hearing about how the material we are learning in class is being applied to real industry situations. What made it even more meaningful to students was both Phil and Adrien are Humber Alumni!