My Fashion Management Postgraduate students talk about the social media strategy employed by one of Canada’s leading fashion retailers with Patrick Dickinson Senior Vice President, Core Marketing & Brand Strategy, Hudson’s Bay Company
I’m looking forward to this event becoming an annual happening at Humber! Social media is always in a state of flux so hearing different ways it is being leveraged by the industry, always opens my eyes to new possibilities. The postgraduate students also had a lot of takeaways from the ‘thought leaders’ in social media marketing and management. The best practices in the industry and social media business skills were highlighted.
