Talia Shiff Founder of Coveted Market and Humber College Alumni joined our Innovative Fashion Promotions class to share insight into her entrepreneurial path. After gaining experience at TJX Canada/Winners Merchants International L.P., Holt Renfrew, Aritzia, and Fairweather, Talia wanted to venture out on her own. With a marketing perspective, Talia introduced us to her clean beauty e-commerce business covetedmarket.com. She provided a thorough behind-the-scenes look including details on how she developed her corporate identity and her brand building visuals and photography. Talia explained Coveted Market’s customer friendly tools to support a transition to clean beauty products and reviewed how the business employs other marketing tactics, building an online customer base, and her process to source the assortment offering of local and sustainable oriented products. Students enjoyed hearing about the background on her stunning Instagram content and even some of her favourite “hero” products.
A sincere thank you Talia for spending the morning with us.
Please show support by shopping at Coveted Market for your clean beauty needs and follow the Coveted Market socials.
Ecommerce: covetedmarket.com
Instagram: @covetedmarket
Facebook: @covetedmarket
Pinterest: @covetedmarket